{"id":14172,"date":"2024-02-22T17:04:00","date_gmt":"2024-02-22T16:04:00","guid":{"rendered":"https:\/\/mjr.gmbh\/?p=14172"},"modified":"2025-01-31T16:04:25","modified_gmt":"2025-01-31T15:04:25","slug":"seo-search-intent-and-the-relevance-of-website-content","status":"publish","type":"post","link":"https:\/\/www.mjr.gmbh\/en\/blog-en\/seo-search-intent-and-the-relevance-of-website-content\/","title":{"rendered":"SEO: search intent and relevance of website content"},"content":{"rendered":"
\n<\/div><\/div><\/div><\/div><\/div>
<\/div>\"Mjr<\/div><\/div>

Julia Eberle<\/strong><\/span>
\nMarketing Managerin<\/span><\/p>\n

Your partner for ERP and technology.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

SIO in SEO and SEA: Differences and application<\/h2>\n

In this article, we would like to take a closer look at search intent and SIO, or Search Intent Optimization. Even I myself have only recently discovered the importance of SIO in the context of search engine optimization, although I have been working with SEO for over 12 years. In our SEO analysis tool Seobility, the search intent is displayed in a column for our ranking keywords. I found the topic so exciting that I wanted to take a closer look at it.
\n<\/span><\/p>\n<\/div><\/div>

\"Seobility<\/div>
Screenshot Seobility: SIO Search intention<\/div>
Screenshot: SIO Search intention seobility<\/div><\/div><\/div>[vc_custom_heading text=“Concept of search intention“ font_container=“tag:h3|text_align:left“ use_theme_fonts=“yes“]

A person who enters a term into a web search always has an intention. It is therefore naturally also important to align the content on a website in the search results with the intention behind the search query or at least not to disappoint it. It is best to put yourself in the exact shoes of the person who submitted a search term or search phrase to the search engine. So we think about this from the outset: What is our user looking for? Corresponding keywords should also be found on the landing page.
\n<\/span><\/p>\n<\/div><\/div>[vc_custom_heading text=“Categories of search intentions“ font_container=“tag:h3|text_align:left“ use_theme_fonts=“yes“]

We divide the search intentions here into 4 categories:<\/span> <\/strong><\/span><\/p>\n

c = commercial: a commercial search intention<\/span><\/strong><\/p>\n

This is where users usually prepare for a (purchase) decision.<\/span><\/p>\n